Opt in page software

You simply pick your sales funnel, pick your design and upload a few custom elements like a logo. Modify the page with a few drag and drop tools and your entire funnel is ready to roll. I Think : ClickFunnels is simple as can be. They will take you from nothing to a business online in a few minutes. The problem is that for a landing page builder, the customization is really limited. Your entire web presence will look like a ClickFunnels… which is a little hokey looking. See my full ClickFunnels review plus user reviews here.

About : Ucraft is a website builder that turns your ideas into online realities. Plus, because Ucraft hosts your sites for you, you can create a landing page right now… right this second! I give it mention, because the builder is orderly and entrepreneur-friendly. Plus, they have loads of integrations. Create pages for photo contests, giveaways, refer-a-friend contests, voting contests, video contests, Instagram contests, and more. Their pre-designed templates have been geared to get users to click, with buttons and text placed in the right positions and the right colors — all you have to do to make it yours is change the assets and make it your own branding.

For marketers who want more customizations, like Unbounce or Instapage provide, Wishpond can get there too. Wishpond has gone very upmarket. You can no longer access pricing information without booking a demo. Landing page software on the other hand, is drag-and-drop — meaning you can move elements around at your will, which helps marketers create an experience that nudges the visitor and converts them into leads.

Plus, the best landing page builders have tons of templates to choose from, so you never have to start from scratch with your page. Not everyone needs landing page software.

Tools like ClickFunnels for instance, can be wholesale alternatives to making a website. As long as you have a domain name, you can plug in a landing page or multiple pages to create a full website — capable of lead capture , taking payments and even light email marketing.

Landing pages do not negatively affect your search engine optimization. Some of the tools on this list also have one click WordPress integrations. But there are also WordPress landing page plugins. There are best practices that you should follow to get the most out of your landing page builder:. It allows us marketers and entrepreneurs to avoid code and make pixel-perfect pages in just a few minutes. There are a few landing page builders I like for small businesses and large companies alike — Instapage, Unbounce, Leadpages and HubSpot.

Thanks for this, Mark! I really needed a review for thorough landing page software. Ever had experience with Wix — at least when it comes to landing pages? Wix is great when it comes to design, not really sure if I can use it as a landing page though — or not even sure if I can integrate different landing page software mentioned here. Hi Kaushal! Great question. It actually should work okay as a landing page creator.

Hope that helps. Flauntly enables users to quickly and easily build landing pages, which can deliver powerful, sharply focused messages about specific products or services. This highly intuitive tool is free and users can market and build their landing page without any coding.

Maybe I should create one!? Jk, I think most of the tools are intuitive enough to pick up with some practice. Yeah i agree with it because i have applied these strategies and results are coming already. Thanks in advance. Spread the word about Growth Marketing Pro! I actually never thought of using software for a landing page before but this post helps me realize the advantages of them.

I can see that Instapage is really amazing. I will try it! Which one is the best for a book website? I am finding it hard to understand technical stuff, looking for recommendations.

Hi Jason, they should all work fine. Awesome, super helpful article. Excited to start testing one of these softwares out soon. I have read a about a few of these but reading the comparisons for all of them was very informative and helpful for future references.

Thanks Mark for this wonderful information, you were so comprehensive and now I see how I can have my landing page just through this information. Some of them are new to me. I am thinking to try them. I am not good at coding so I always ended up hiring people for my website landing page but I want to try Instapage you explain their features very well thanks.

Receive a spam score as well as actionable tips for improving your delivery rates for every email send. Improve your overall email performance by ensuring more emails are getting through to your subscribers.

Consider the following rules when creating your opt-in page: Make it clean and simple. Your opt-in page design should be similar to that of the landing page. Create the opt-in page in the manner that it instills confidence, trust and value. Show newsletter samples. If you have samples of your email newsletter, provide a link to the page where the subscriber can view the newsletter samples.

You can actually just use a combination of the other pages to get started. I would always suggest building a main website eventually because it is a place that people can visit to get more information about you, and it houses your products and services. Sales Page This is a page that is your hour a day sales person. Thank You Page The thank you page is the place that your visitor will land after they opt-in.

I personally suggest that you give instructions on the thank you page to go to their email to download the lead magnet for two reasons — it increases your open rates on your email, and it whitelists the email address. If for some reason the email has gone to spam, they have to drag it back to their inbox. An upsell can be offered on this page.

Many times people will take advantage of a special offer that is only available on this page. Use your thank you page to promote an upcoming event or webinar. Webinar and Event Pages These are special pages that are created for one-time events, both online and in-person.

In addition to the standard features, it has a multivariate testing tool that helps you see how visitors are interacting with your page. Another neat feature is the ability to do targeted exit surveys to help you understand why users leave without converting. In addition to heatmaps and visitor recordings, HotJar Insights shows conversion funnels. You can set up unlimited steps and find out where your process is breaking down and can be improved by identifying where visitors are leaving your site.

Did you know that most users form their opinions about your page within the first few seconds? Makes sense that your testing and optimization be based on the quick distribution of information, right? Five Second Test empowers marketers to create simple, timed tests on their optin landing pages to figure out where those pages are falling short.

MouseFlow is a tool that helps you stop guessing why visitors leave your site. The tool records user sessions with heat maps, funnels, and a host of other analytics features.

By watching what visitors did before leaving, you can find the information you need. You can even filter and segment the recordings. Google Analytics is great, but sometimes you just want a different setup to do the job.

Matomo is free, open-source software that gives you easy customization and in-depth visibility. Landing Page Analyzer is a free tool from Visual Website Optimizer that lets you plug in your website landing page URL to get an immediate analysis of the effectiveness of your page.

Contentsquare formerly Clicktale helps you improve conversion rates by identifying which form fields and elements are slowing users down and potentially encouraging them to leave. Landing page analytics never stop so why should you use an analytics tool that spits out insights only when you ask for them? With UserTesting , test users can record audio of their experience with your landing page so you can hear their thoughts as they use it in real-time.

The number of different browsers and browser versions is staggering. Browsershots gives you compatibility feedback for as many browsers as you want to check. Does your site zip along or d. Page loading time is one of the biggest determining factors in bounce rate. You can use the Pingdom Website Speed Test to time your page accurately. Reading level may not be something you typically think about, but it matters!

Sometimes you can learn more by studying the competition than by analyzing yourself. If you want to see what your competition is doing with landing pages and how successful they are, use SimilarWeb to track them.

Owler is another tool that lets you study your competition.